Choosing the Best Toothpaste for Your Oral Health
If you follow your dentist’s recommendations, you probably reach for your toothpaste at least twice a day, making it a must-have household item. But how do you go about purchasing your toothpaste from among the dozens of varieties offered by the 11 different brands that share 99% of the U.S. toothpaste market? Do you check the ingredients and/or focus on claimed benefits, whether fluoride, whitening, tartar control, breath freshening, sensitivity, or some combination thereof? Or do you choose based on price, or perhaps just opt for a brand and type that you’ve been using for years?